How to create revenue with ecommerce SEO

Ecommerce SEO is often reduced to "get more rankings". But rankings are only a means. The goal is organic revenue — and there's a big difference between the two.

Category pages are your most important channel

On most stores, category pages are the biggest untapped asset. They hit commercial searches with high purchase intent, and yet they're often left with thin copy and no structure. Start here.

The technical foundation determines the scale

Faceted navigation, filters and pagination can create thousands of unnecessary URLs that eat your crawl budget. A clean technical foundation is a prerequisite for scaling — read more about technical SEO.

Internal linking ties the catalogue together

A large catalogue without internal structure is like a library without signs. Use internal links deliberately — as I describe in this article on internal links — to guide both Google and customers toward your most important products.

Getting started

Want a concrete plan for your store? See how I work with ecommerce SEO.