Technical SEO
A fast, crawlable foundation that Google understands.
Technical SEO is the foundation everything else stands on. If Google can't crawl, understand and index your site efficiently, even the best content goes to waste. I find and fix the technical barriers holding you back.
Crawling and indexing
I make sure the right pages get crawled and indexed — and the wrong ones don't. Robots, sitemaps, canonical tags and internal structure are put in order.
Speed and Core Web Vitals
Speed is both a ranking factor and a conversion factor. I optimise load times, LCP, CLS and INP so both users and Google are happy.
Analysis, testing and structured data
From log-file analysis to structured data (schema) — I review the entire technical surface and prioritise what moves the needle most.
Technical SEO is the foundation everything else stands on. If Google can't crawl, understand and index your site efficiently, even the best content goes to waste. At the same time, tech and UX have merged — speed and stability directly affect both rankings and conversion.
I review the entire technical surface and deliver a prioritised action plan your developer can start on right away. The focus is on what moves the needle most: crawling, indexing, speed and structured data.
How I work
Full technical audit
Crawl of the whole site mapping every technical barrier.
Prioritisation
Issues ranked by impact and effort so we tackle the heavy hitters first.
Implementation
Concrete developer tasks plus ongoing sparring along the way.
Verification
We confirm in Search Console that the fixes actually work.
- Full technical SEO audit
- Crawl and indexing optimisation
- Core Web Vitals and speed
- Structured data / schema markup
- Sitemap and robots configuration
- Prioritised action plan
Core Web Vitals: targets and meaning
| Metric | Good value | Measures |
|---|---|---|
| LCP | < 2.5 s | How fast main content appears |
| INP | < 200 ms | How fast the page responds |
| CLS | < 0.1 | Visual stability during load |
Frequently asked questions
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