Technical SEO

Technical SEO is the foundation everything else stands on. If Google can't crawl, understand and index your site efficiently, even the best content goes to waste. At the same time, tech and UX have merged — speed and stability directly affect both rankings and conversion.

I review the entire technical surface and deliver a prioritised action plan your developer can start on right away. The focus is on what moves the needle most: crawling, indexing, speed and structured data.

Crawl budget is an overlooked resource. Even mid-size sites can, without knowing it, spend their crawl budget on hundreds of thin tag pages, parameter URLs or filter URLs, while their key commercial pages get crawled far too rarely. I analyse log files and Search Console data so we know exactly where Google spends its time — and reroute it toward what actually needs to be indexed.

Core Web Vitals have become more than a technical score. Slow pages punish both conversion directly and rankings indirectly. I work closely with developers on real improvements to LCP, INP and CLS — not just a pretty number in Search Console, but concrete actions the user actually feels: faster images, less JavaScript and a sensible priority on what shows first.

Structured data is often the fastest path to better visibility without new content. With correct Schema.org implementation — Product, FAQ, Review, HowTo, Organization — your pages appear with rich results that lift CTR and make you visible in AI answers. I validate everything through both the Rich Results Test and ongoing checks in Search Console, so it's not just added, but also accepted by Google.

Indexing signals need to line up. Conflicting canonicals, wrong noindex tags, heavy redirect chains and technical duplicates are silent killers eating into your site's visibility without anyone noticing. I bring all these signals into a single review, prioritised by how much they actually affect visibility and traffic.

Finally, I put monitoring in place so you don't have to live in fear of the next technical-SEO surprise. Ongoing alerts on crawl errors, Core Web Vitals regressions and indexing dips catch problems before they turn into traffic losses. Technical SEO is never a project you can finish — it's a foundation that needs continuous maintenance.