Shopify Tech Stack
The apps I recommend — quality over app bloat.
Shopify's app ecosystem is huge, and it's easy to end up with a store full of apps that slow it down. These are the Shopify apps and tools I actually recommend — chosen for real value and minimal impact on speed. Some links are affiliate links.
How I choose tools
A tool has to solve a real problem faster or better than I can without it. I weigh reliability, data quality and how well it plays with the rest of my stack — not the number of features.
How I use them
I use the tools below in practice on client and own projects. I test everything myself before recommending it — and switch without hesitation if something better comes along.
* Some links are affiliate links. I may earn a small commission at no extra cost to you. I only recommend tools I use and stand behind myself.
Compare the tools
Follow my SEO insights
On my LinkedIn newsletter “If I was X” I do mini SEO roasts: “If I was [Brand], I'd fix these SEO gaps ASAP.” Short, concrete takes on real brands' SEO. Connect with me or subscribe.