SEO Course

A course is the most effective route to lasting SEO capability in-house. Where a webinar gives an overview, the course goes in-depth and enables the team to execute themselves afterwards. I run courses both in-person at your location and virtually, always tailored to your platform, industry and level — from beginner to advanced.

I work hands-on with your own site along the way, so you don't just understand the theory but also see how it's applied to your own pages. You leave the course with concrete material, a reference guide and a clear sense of what to do first. Afterwards I follow up with a Q&A session once you've had things in your hands.

Course design always follows one principle: you need to stand on your own feet when we're done. That means I use your site as the running case, your data as examples and your real challenges as exercises. You don't learn abstract SEO — you learn to do SEO on your site, which is the kind of knowledge that survives contact with daily reality.

Length and format are adapted to your calendar and budget. An intensive one-day workshop delivers a fast lift and a shared foundation. A programme spread across several weeks with shorter sessions creates deeper anchoring, because participants get time to try things out between sessions and come back with questions. I always suggest the format I believe will work best for your situation — but you decide.

All levels are welcome, but I don't mix them in the same programme. A beginner session requires a different pace and different examples than an advanced one. I assess participants' level before the course — either through a short survey or an intro conversation with you — and build the programme so everyone gets something out of it without anyone being bored or losing the thread.

Concrete material is a built-in part of the delivery. You get a personal reference guide with the key checklists, workflows and examples from the course, plus access to updates for up to 12 months afterwards. That means new knowledge in the team doesn't start from zero — new colleagues can read up and reach a baseline quickly, while existing ones have a place to look things up when daily life gets in the way.

Finally, all my courses include a clear action plan. On the last day or session, we build a prioritised list together of what you're concretely going to do first on your site — the next 30, 60 and 90 days. That's what separates a course that turns into action from a course that fades into a distant, forgotten experience.