Magnus LøvSchmidt

Introduction

Magnus Løv Schmidt is a Danish SEO specialist based in Copenhagen. He works with search engine optimisation across disciplines — from technical SEO and on-page to link building and strategy — with one guiding principle: SEO should create real business value, not just rankings.

For Magnus, SEO is about more than positions. It's about creating visibility that converts to revenue, and translating complex data into actionable strategies that drive measurable growth.

Background and career

Magnus has worked with SEO across more than 15 industries and analysed nearly 100 websites. This cross-disciplinary experience makes his expertise broad: he understands how SEO plays together with the rest of a company's marketing and business.

Over the years he has built strong partnerships and helped create over a million organic visitors for the projects and clients he has worked with.

Expertise

Magnus is a generalist within SEO and has touched every surface of the craft: technical SEO, on-page and off-page. He uses industry-standard tools such as Google Search Console, Google Analytics, Ahrefs and Screaming Frog, and stays current through sources like Search Engine Journal and Google's own documentation.

His approach is defined by no-bullshit advice: he explains SEO in a language everyone can follow and focuses on what actually moves the business.

Projects

Alongside his consulting work, Magnus is involved in several projects, including LinksAsAService (link building as a service), ShopSEO.agency (ecommerce SEO) and the creative project Dreamprint.art. The projects also serve as a living test environment where new strategies are tried before they're recommended to clients.

Philosophy

Magnus believes in a holistic approach where SEO is seen as one part of a larger marketing picture. He emphasises honesty, transparency and staying ahead on knowledge — always with the client's business as the real goal.

The philosophy is simple: a ranking is only worth something if it creates business value. That's why every engagement starts by understanding how you make money — and ends with measurable results, not empty reports.

How I work with clients

Working with me always starts by understanding your business, your goals and your current situation. From there we build a prioritised plan, tackling the most value-creating tasks first. You're involved all the way and understand why we do what we do.

I can act as your ongoing SEO partner, a sparring partner on strategy, or the person who equips your internal team to execute themselves. Either way the approach is the same: concrete, honest and anchored in your business.