Off-page SEO & Link building

Off-page SEO is about the trust your domain builds beyond its own pages. Links are still one of Google's strongest ranking factors — but it's the quality, relevance and naturalness that decide whether they move anything. One strong, relevant link beats ten random ones.

I run the whole process: from analysing your and competitors' link profiles, through strategy and selection, to outreach, placement and reporting. Everything is done with long-term, durable authority in mind — never shortcuts that could penalise you later.

The first step is always a thorough link profile analysis. I map your domain's existing backlinks, which pages hold authority and where lost links could be recovered. That's then compared to your three-to-five most important competitors, so we can see exactly where the gap is — which domains link to them, which anchor texts they use, and which pages receive the authority.

The outreach itself is rarely fast, but it has to be honest. I build relationships with editors and site owners around a real offer — a guest piece, a unique data study, an expert comment — rather than mass-sent templates. It takes longer, but that's what produces editorial links with lasting value, instead of links that vanish or get devalued when Google tightens the screws.

Anchor text distribution is a delicate balance. Too many commercial anchors look unnatural and trigger a manual review or algorithmic devaluation. I work with a mixed, natural distribution of brand, generic, URL and partial-match anchors, so the profile stays credible no matter how big it gets.

Digital PR is one of the most undervalued off-page tactics for Danish businesses. One good story, one solid data study or one bold statement can earn you ten to twenty strong links in a week — the kind that would take months through classic outreach. I help identify the stories in your business that have media news value and package them so journalists can run with them directly.

Everything is measured in the end. Not just the count of links, but the actual impact: how do rankings shift on the pages we've strengthened? How much extra organic traffic does the effort actually drive? Without that link back to business results, link building quickly becomes a hollow exercise — and that's a trap I keep both of us out of.