Danish SEO specialistwho moves revenue.
I'm a Danish SEO specialist creating organic growth that shows on the bottom line — not vanity numbers in a report. Technical SEO, on-page, link building and strategy, all in one place.
Brands I've helped with SEO
From ecommerce and SaaS to nonprofits and established brands — organic growth delivered at:
- Superb
- Ældresagen
- Norlys
- Vela
- BLITE
- Onyx Cookware
Freelance SEO specialist focused on real revenue
As a freelance SEO specialist based in Copenhagen, I help both Danish and international businesses grow organically. From small stores and SaaS startups to established brands like Superb, Ældresagen and Norlys — the work is always the same: turn SEO into a revenue channel, not a traffic KPI without a bottom line.
Unlike an agency, you're not one client among a hundred — you get a dedicated SEO specialist with their hands directly in tech, content and strategy. No middlemen, no rotating juniors, no hidden layers. Just direct access to the person doing the work, who stands behind it.
My approach rests on three things: a clear prioritisation of what actually moves the business, a considered balance between technical foundation, on-page and authority, and transparent ongoing reporting where you always know where the money goes. It's why my clients stay.
A freelance SEO specialist gives you the flexibility of an agency combined with the depth of an in-house specialist — without the hiring costs and without long-term lock-in. Whether you need an intense technical lift, a long-term SEO partner or a sparring partner on strategy: I adapt to what your business actually needs right now.
SEO that covers the whole journey
From the technical foundation to strategy and content. Pick the discipline that matches your challenge.
Three principles I work by
No-bullshit advice
I give you the truth without fancy terms nobody understands. SEO in a language where you follow everything I do.
Holistic approach
SEO is only one part of the marketing game. I focus on your whole business performing — not just rankings.
Ahead on knowledge
Constant monitoring of new trends and strategies. Always tested on my own projects first, before it reaches you.
What the people I've worked with say
Working with Magnus is never “SEO for the sake of SEO” – it's focused on concrete actions that fit your business exactly. He explains things so you actually understand them, and is honest about what makes sense – and what doesn't. I've seen clear improvements in both visibility and traffic.
Magnus is really good at making SEO easy to understand and turning it into concrete value. His work has helped Jobdanmark strengthen organic traffic – a sharp SEO specialist who also understands the business behind it.
When you receive recommendations or tips, they're always concrete and ready to act on. This isn't just a consultant – it's a REAL specialist. Huge recommendation.
Magnus is a really pleasant person and truly competent in his field. What he's done for our business is something we should have started sooner. The highest recommendations.
I've worked with Magnus three times now, and it's been a pleasure every time. A competent, down-to-earth SEO partner who delivers high quality.
A sharp SEO specialist who makes SEO easy to understand and turn into concrete value – and who understands the business behind it.
SEO made concrete. Not just a consultant, but a real specialist. Huge recommendation.
Extremely pleasant and truly competent. What he did for our business we should have started sooner.
Magnus stands out through a combination of expertise and a genuine wish to strengthen my business. No empty promises – a documented difference.
Things I build on the side
I'm involved in several projects — from link building and ecommerce to the creative. Explore them all.
The tools behind the work
The tools I actually use across SEO, marketing, social media, content and productivity.
Latest articles
Mini SEO audits on real brands. Every week. Free.
Every week I take a real company — often one you know — and run a 5-minute SEO audit. Three observations, one concrete takeaway you can use the same day. Short, direct, no fluff.
- One real company per issue — Danish or international
- Three concrete observations I'd fix first
- One practical takeaway for your own site the same day
- 5 minutes of reading — respect for your inbox
Follow my SEO insights
On my LinkedIn newsletter “If I was X” I do mini SEO roasts: “If I was [Brand], I'd fix these SEO gaps ASAP.” Short, concrete takes on real brands' SEO. Connect with me or subscribe.


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