My tech stack— tool by tool

The tools I actually use every day across SEO, marketing, social media, content and productivity. Honest recommendations — some links are affiliate.

A good tool doesn't make a good SEO — but the right tools make a good SEO faster and more precise. Below I've gathered my actual stack, split by purpose, so you can see exactly what I use for what.

I only recommend tools I use and stand behind myself. Some links are affiliate links, meaning I may earn a small commission at no extra cost to you.

STACK 01

SEO Tech Stack

The tools behind every analysis, audit and ranking.

9 tools

STACK 02

Marketing Tech Stack

Data, automation and reporting that tie marketing together.

6 tools

STACK 03

AI Tech Stack

AI that makes the work faster — used with care, not as a shortcut.

6 tools

STACK 04

SoMe Tech Stack

Plan, publish and analyse across social media.

5 tools

STACK 05

Ecommerce Tech Stack

The tools behind stores that grow — organically and on the bottom line.

6 tools

STACK 06

Content Tech Stack

From research to finished, search-optimised content.

5 tools

STACK 07

Shopify Tech Stack

The apps I recommend — quality over app bloat.

6 tools

STACK 08

GTM Tech Stack

Go-to-market tools — from first contact to closed deal.

6 tools

STACK 09

Productivity Tech Stack

The systems that keep me focused and free of chaos.

6 tools

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