SEO Tech Stack
The tools behind every analysis, audit and ranking.
These are the SEO tools I actually use every day. Not a list of everything out there — but the tools that genuinely make the work better, faster and more precise. Some links are affiliate links, meaning I may earn a small commission at no extra cost to you.
How I choose tools
A tool has to solve a real problem faster or better than I can without it. I weigh reliability, data quality and how well it plays with the rest of my stack — not the number of features.
How I use them
I use the tools below in practice on client and own projects. I test everything myself before recommending it — and switch without hesitation if something better comes along.
* Some links are affiliate links. I may earn a small commission at no extra cost to you. I only recommend tools I use and stand behind myself.
Compare the tools
| Tool | Category | Rating | Price | |
|---|---|---|---|---|
| Ahrefs | All-in-one | 4.9 / 5 | From $129/mo | Visit |
| Semrush | All-in-one | 4.7 / 5 | From $139/mo | Visit |
| Morningscore | Rank tracking | 4.6 / 5 | From €59/mo | Visit |
| SEO Gets | GSC analytics | 4.5 / 5 | From $19/mo | Visit |
| Screaming Frog | Crawler | 4.8 / 5 | £199/yr | Visit |
| Sitebulb | Crawler | 4.6 / 5 | From $13/mo | Visit |
| Google Search Console | Free | 5.0 / 5 | Free | Visit |
| Surfer SEO | Content | 4.4 / 5 | From $99/mo | Visit |
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