SEO Tech Stack

These are the SEO tools I actually use every day. Not a list of everything out there — but the tools that genuinely make the work better, faster and more precise. Some links are affiliate links, meaning I may earn a small commission at no extra cost to you. A good SEO tech stack isn't about having the most tools — it's about having the right ones. After more than ten years in the industry, I've tested most of them, and this list is the distillation: tools that complement each other rather than overlap. Ahrefs and Semrush cover the broad analysis; Screaming Frog and Sitebulb dig into the technical; Search Console gives Google's own data; and a couple of smaller but sharp tools like SEO Gets and Morningscore fill the gaps the larger platforms leave. For smaller businesses and freelancers, SE Ranking has become my preferred alternative to Ahrefs — same core features (rank tracking, site audit, backlink checker, competitor analysis) at under half the price. For larger organisations and agencies managing thousands of pages, Ahrefs and Semrush still set the standard. Either way, I always combine at least 2-3 data sources for the clearest picture — one tool never lies outright, but each has its blind spots.