International SEO
One site, many markets — set up correctly from the ground up.
International SEO is about ranking correctly across languages and countries. It requires the right domain structure, flawless hreflang and localised content that feels native to each market.
Domain and URL structure
ccTLD, subdomain or subfolder? I help you choose the structure that fits your business — and avoid the pitfalls that cost visibility.
Hreflang without errors
Hreflang is easy to implement wrong. I ensure correct setup so Google shows the right version to the right user — without self-reference errors.
Localisation, not translation
Real international SEO is about local intent, not word-for-word translation. I adapt keywords and content to each market.
International SEO is about ranking correctly across languages and countries. It requires the right domain structure, flawless hreflang and localised content that feels native to each market.
I help you choose the structure, implement hreflang without errors and localise — not just translate — so you hit the local intent in each market.
How I work
Market and structure choice
We choose between ccTLD, subdomain and subfolder based on your business.
Hreflang setup
Correct annotations without self-reference errors or missing return tags.
Localised keyword research
Keywords adapted to each market's language and intent.
Geo-targeting and control
Search Console and ongoing validation that the right versions show.
- Domain and URL structure selection
- Flawless hreflang implementation
- Market-specific keyword research
- Content localisation strategy
- Geo-targeting in Search Console
- International technical audit
Domain structure: pros and cons
| Structure | Pro | Con |
|---|---|---|
| Subfolder (/en/) | Consolidated authority | Weaker local signal |
| Subdomain (en.) | Clear separation | Authority spread out |
| ccTLD (.de) | Strongest locally | Costly and demanding |
Frequently asked questions
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