SEO Webinar

A webinar is an effective way to give your team a shared SEO foundation in a short time. Rather than outsourcing all knowledge, you get the tools to make better everyday decisions yourselves — from the editor writing content to the developer building pages. I run the talks online, tailored to your platform and your specific challenges.

I believe in teaching without buzzwords. You get concrete examples, ideally from your own site, and room to ask the questions you actually have. After each webinar you get material and a list of next steps, so knowledge turns into action rather than just a couple of hours of passive information.

The format is adapted completely to your needs. Some teams need a broad introduction that brings marketing, editorial and development together around a shared vocabulary. Others need a deep specialist session covering only technical SEO topics. I clarify this with you up front and build a talk that hits exactly where you stand — neither too basic nor too technical for the participants in the room.

Interactivity is the key to a webinar actually sticking. Passive one-way communication is quickly forgotten, while a session with questions, concrete exercises and real cases from your own site creates learning that lasts. I structure sessions with built-in time for dialogue along the way — not just a Q&A at the end that often ends up being cut.

Recordings and material are included. Not every attendee will be there live, and even those who are forget 70 % within a week if there's nothing to come back to. I always deliver a recording, slides and a reference document with the key takeaways and next steps, so the webinar becomes a lasting resource layer you can send new colleagues to.

Topics are flexible and can be adapted to your current challenges. From a foundational SEO 101 for the whole team, to specific deep-dives on Google Business Profile, structured data or ecommerce SEO, to strategic sessions on how to prioritise SEO against your other marketing activities. One topic, several topics in series or a recurring session — you decide.

Finally, webinars can be a great entry point to a longer collaboration. Some teams get a taste for it and book a fixed monthly session where I keep them updated on Google updates, new best practices and provide ongoing sparring on their SEO work. Others use it as a one-off capability lift. Both approaches work — it depends on where SEO fits into your organisation.