AI search and GEO: How to get cited by ChatGPT and Google AI

More and more searches end in an AI-generated answer rather than a classic list of blue links. That changes the game — and creates a new discipline: Generative Engine Optimization (GEO).

What is GEO?

GEO is about making your content the source AI models cite and recommend. It's not instead of SEO, but a complement built on top of a strong foundation.

Structured, citable content

AI models love clear, well-structured content that answers a question directly. Clear headings, short answers and structured data make your content easy to cite.

Authority and entities

Become a recognisable entity across the web. Consistent details, mentions and links strengthen the likelihood of appearing as a credible source.

Get started now

It's still early — and therefore cheap to gain a head start. Start with a clear SEO strategy and build on it with AI SEO (GEO).