SEO Course
Build real SEO capability in-house — in-person or virtual.
A course is the most effective way to build lasting SEO capability in your company. I run courses both in-person and virtually, tailored to your level — from basic introductions for the whole team to in-depth programmes for the marketing department. You get knowledge you can use from day one.
In-person or virtual
I come to you and run the course in-person, or we run it virtually — whatever suits your team and geography best.
Tailored to your level
The course is built around your specific platform, industry and challenges, so you learn on your own pages and cases — not abstract examples.
From theory to practice
We work hands-on with your own site along the way, so the team doesn't just understand SEO but can also execute it afterwards.
A course is the most effective route to lasting SEO capability in-house. Where a webinar gives an overview, the course goes in-depth and enables the team to execute themselves afterwards. I run courses both in-person at your location and virtually, always tailored to your platform, industry and level — from beginner to advanced.
We work hands-on with your own site along the way, so you don't just understand the theory but also see how it's applied to your own pages. You leave the course with concrete material, a reference guide and a clear sense of what to do first. Afterwards we follow up with a Q&A session once you've had things in your hands.
How I work
Level assessment
We map the participants' level and build the programme accordingly.
Tailored programme
The course is built around your platform, cases and goals.
Hands-on teaching
We work directly on your own site during the course.
Follow-up Q&A
A session after the course once you've tried things out.
- Tailored course programme
- In-person or virtual delivery
- Hands-on exercises on your own site
- Course material and reference guide
- Certificate of participation
- Follow-up Q&A session
Course formats
| Format | Location | Focus |
|---|---|---|
| In-person course | At your site / venue | Intensive hands-on |
| Virtual course | Online | Flexible and location-independent |
| Multi-session programme | In-person/virtual | Deep capability building |
Frequently asked questions
Follow my SEO insights
On my LinkedIn newsletter “If I was X” I do mini SEO roasts: “If I was [Brand], I'd fix these SEO gaps ASAP.” Short, concrete takes on real brands' SEO. Connect with me or subscribe.